Sprint Two Save The Date

We’ve been working on putting the update to the agile marketing manifesto, and over the summer we will finalize the updated manifesto. In September we will hold Sprint Two, an event to announce the updated manifesto. The Sprint Two event will be held September 8th and 9th, 2021

This two day virtual event will build on the work done in Sprint Zero and Sprint One, bringing the Agile Marketing community together with the goal of: 

– Finalizing the Agile Marketing Manifesto

– Building the Agile Marketing eco-system

– Connecting with other Agile Marketers

Day 1 Focuses on taking the inputs received from the Agile Marketing Manifesto Survey and proposed changes from the Sprint Two Leadership Group and validating them with the broader Agile Marketing Community.  These facilitated sessions are meant to drive the group toward consensus and finalization of the manifesto

Day 2 Pending successful finalization of the Manifesto, the second day, we will switch gears to focus on the Agile Marketing eco-system.  We will go through a design thinking exercise, where we will brainstorm ideas to advance the adoption of Agile Marketing, then scope, prioritize and narrow in on concrete actions to take.  

Who is this event for? 

This event is open to both experienced Agile marketing practitioners, as well as those who are looking to learn more about Agile marketing.  Come prepared to observe, listen, contribute and take action.

Register for the event: 

 

Ayúdanos a dar forma al futuro del marketing ágil

Como profesional del marketing, ¿alguna vez has sentido que te piden que juegues un juego en el que las reglas aún se están escribiendo y en un campo que cambia constantemente? Ah, ¿y también tienes los ojos vendados? Los clientes de ayer son los competidores de hoy. Las quimeras de hoy son los productos de mañana. El ritmo de cambio nunca ha sido tan rápido. Y, por lo tanto, la necesidad de los comerciantes ágiles nunca ha sido tan grande.

Pero, ¿qué es un marketero ágil? En 2012, un grupo de profesionales se reunió para averiguarlo, creando el primer Manifiesto de Marketing Ágil. El manifiesto define básicamente un conjunto de valores y principios que describen cómo piensan, se comunican y se comportan los profesionales del marketing ágil. En otras palabras, ¿qué significa SER un marketero ágil? Al mismo tiempo, este grupo fue lo suficientemente previsor como para reconocer que este documento inicial era un borrador. Como dice Jim Ewel, “literalmente acordamos que no habíamos creado un producto terminado con el que estuviéramos contentos”.

Ahora han pasado 9 años. Resulta casi ridículo decir que “han cambiado muchas cosas”, pero realmente es así. Los profesionales del marketing de todos los sectores y de todo el mundo han dado pasos increíbles en su arte. Es hora de mirar hacia adelante y prepararse para los próximos 9 años, y esto significa que es el momento adecuado para revisar el Manifiesto. Sabemos lo que dice actualmente, pero al considerar la realidad de hoy y reflejar todo lo que hemos aprendido y logrado como industria, ¿qué debería decir?

Participa para ayudarnos a dar forma al futuro del marketing ágil.

¡Aquí es donde entras tú!

¿Estás de acuerdo en que mejoramos más rápido cuando mejoramos juntos? Con esto en mente, el equipo de liderazgo y yo queremos invitarte a compartir tus opiniones, sobre el Manifiesto de Marketing Ágil del hoy, y los cambios que crees que hay que hacer. Puede hacerlo respondiendo a esta encuesta. La encuesta sólo le llevará 2 o 3 minutos y estará abierta hasta el 11 de junio de 2021.

La encuesta es sólo el primer paso de este proceso. Una vez cerrada, el equipo de liderazgo organizará un evento virtual en el que todos podremos iterar sobre una versión actualizada del Manifiesto de Marketing Ágil que refleje lo aprendido a través de la encuesta. Pronto se darán detalles sobre cómo participar en este evento.


Si quieres saber más sobre los motivos del equipo de liderazgo para ejecutar este trabajo, por favor averígualo en este blog.

Firmado,

Stacey Ackerman
Travis Arnold
Pam Ashby
Scott Brinker
Andrew Burrows
John Cass
Rachel Chapman
Frank Days
Jim Ewel
Andrea Fryrear
Jayson Gehri
Thomas Hormaza
Amy Luethmers
Femi Olajiga
Giannina Rachetta
Melissa Reeve
Nadine Rochester
Michael Seaton
Jen Singleton
Roland Smart
Christophe Martinot

Aidez-nous à façonner l’avenir du marketing agile

En tant que spécialiste du marketing, avez-vous parfois l’impression que l’on vous demande de jouer à un jeu dont les règles sont encore en cours d’écriture et dont le terrain est en constante évolution ? Oh, et avez-vous aussi les yeux bandés ? Les clients d’hier sont les concurrents d’aujourd’hui. Les chimères d’aujourd’hui sont les produits de demain. Le rythme du changement n’a jamais été aussi rapide. Et, par conséquent, le besoin de spécialistes du marketing agiles n’a jamais été aussi grand.

Mais qu’est-ce qu’un spécialiste du marketing agile ? En 2012, un groupe de professionnels s’est réuni pour le savoir et a créé le premier manifeste du marketing agile. Le manifeste définit essentiellement un ensemble de valeurs et de principes qui décrivent comment les spécialistes du marketing agile pensent, communiquent et se comportent. En d’autres termes, qu’est-ce que cela signifie d’ÊTRE un spécialiste du marketing agile ? En même temps, ce groupe a été assez perspicace pour reconnaître que ce document initial était une ébauche. Comme le dit Jim Ewel, “nous avons littéralement convenu que nous n’avions pas créé un produit fini dont nous étions satisfaits”.

Maintenant, 9 ans ont passé. Il est presque ridicule de dire que “beaucoup de choses ont changé”, mais c’est vraiment le cas. Les spécialistes du marketing de tous les secteurs et du monde entier ont fait des progrès incroyables dans leur métier. Il est temps de regarder vers l’avenir et de se préparer pour les neuf prochaines années, ce qui signifie que le moment est venu de revoir le Manifeste. Nous savons ce qu’il dit aujourd’hui, mais si nous considérons la réalité d’aujourd’hui et si nous réfléchissons à tout ce que nous avons appris et réalisé en tant qu’industrie, que devrait-il dire ?

Impliquez-vous pour nous aider à façonner l’avenir du marketing agile.

C’est là que vous intervenez ! 

Êtes-vous d’accord pour dire que nous nous améliorons plus rapidement lorsque nous nous améliorons ensemble ? Dans cette optique, l’équipe de leaders et moi-même souhaitons vous inviter à partager vos réflexions sur le Manifeste de Marketing d’aujourd’hui et sur les changements qui, selon vous, doivent être apportés. Vous pouvez le faire en répondant à ce sondage. Le sondage ne vous prendra que 2 à 3 minutes et sera ouverte jusqu’au 2 juillet 2021.

Le sondage n’est que la première étape de ce processus. Une fois le sondage terminée, l’équipe de leaders organisera un événement virtuel au cours duquel nous pourrons tous itérer sur une version actualisée du manifeste du marketing agile qui reflète ce que nous avons appris au cours du sondage. Les détails sur la façon de participer à cet événement seront bientôt disponibles.

Si vous voulez savoir pourquoi le groupe de leaders estiment que ce travail est si important, rendez-vous sur ce blogue pour en savoir plus.

Signé,

Stacey Ackerman
Travis Arnold
Pam Ashby
Scott Brinker
Andrew Burrows
John Cass
Rachel Chapman
Frank Days
Jim Ewel
Andrea Fryrear
Jayson Gehri
Amy Luethmers
Femi Olajiga
Giannina Rachetta
Melissa Reeve
Nadine Rochester
Michael Seaton
Jen Singleton
Roland Smart
Thomas Hormaza
Christophe Martinot

Help us shape the future of Agile marketing

As a marketer, do you ever feel like you’re being asked to play a game in which the rules are still being written and on a field that is constantly changing? Oh, and you’re also blind-folded? Yesterday’s customers are today’s competitors. Today’s pipe dreams are tomorrow’s products. The rate of change has never been so fast. And thus the need for Agile marketers has never been so great.

But what is an Agile marketer? In 2012, a group of practitioners came together to figure it out, creating the first Agile Marketing Manifesto. The manifesto basically defines a set of values and principles that describe how Agile marketers think, communicate and behave. In order words, what does it mean to BE an Agile marketer? At the same time, this group was forward thinking enough to recognize that this initial document was a draft. As Jim Ewel puts it, “We literally agreed that we hadn’t created a finished product that we were happy with it.”.

It’s now 9 years later. It seems almost ridiculous to say, “a lot has changed”, but it truly has. Marketers across industries and around the world have made amazing strides in their art. It’s time to look forward and prepare for the next 9 years, and this means it’s the right time to revisit the Manifesto. We know what it currently says, but when considering the reality of today and reflecting all that we’ve learned and achieved as an industry, what should it say?

Get involved in helping us shape the future of Agile marketing!
This is where you come in. (Feel free to make a grand entrance.)

Do you agree that we improve fastest when we improve together? With this in mind, the leadership team and I would like to invite you to share your thoughts, on today’s Agile Marketing Manifesto, and the changes you feel need to be made. You can do so by taking this survey. The survey should only take 2 or 3 minutes to complete, and it will be open until July 2nd, 2021.

The survey is only the first step of this process. After it’s closed, the leadership team will organize a virtual event in which we can all iterate upon an updated version of the Agile Marketing Manifesto that reflects what has been learned through the survey. Details on how to participate in this will be coming soon.

If you want to know more about why one of our leadership team believes why this work is so important, please check out this blog.

Signed,

Stacey Ackerman
Travis Arnold
Pam Ashby
Scott Brinker
Andrew Burrows
John Cass
Rachel Chapman
Frank Days
Jim Ewel
Andrea Fryrear
Jayson Gehri
Thomas Hormaza
Amy Luethmers
Femi Olajiga
Giannina Rachetta
Melissa Reeve
Nadine Rochester
Michael Seaton
Jen Singleton
Roland Smart

Sprint Two Updates – The Agile Marketing Manifesto in 2021

In 2012, the agile marketing community gathered in San Francisco for Sprint Zero, an event where 35 marketers came together to discuss agile marketing. During the meeting we created a draft of the Agile Marketing Manifesto. The event was a tremendous success, the manifesto was published, we had several articles published, it was the largest meeting of agile marketers to that point in time, and we created a number of meetup and online groups as a result.

In 2017, we held another meeting in San Francisco, Sprint One, and at that meeting we identified some of the crucial issues to enable Agile Marketing to become a mainstream approach to marketing. And the meeting was the impetus for the creation of a certification program for agile marketers.

In 2020, after a discussion with colleagues about the state of the agile marketing community and the manifesto, we now think it is yet again time to think about updating the manifesto, and hold another meeting, Sprint Two.

For Sprint Two, we believe we need to finalize the Manifesto, which still feels like a draft. We need to discuss additional capabilities that would increase the adoption of Agile Marketing. And it would be fun to gather and share experiences, get to know each other better, and just generally have fun. We are thinking this would be a virtual event, sometime later this year, date to be determined.

To work towards Sprint Two, we put together a core team, and then reached out to marketers who have made contributions to the Agile marketing community. We formed the Sprint Two Leadership Group (STLG). And over April and May we have been working on putting a survey together to gather insights on the current manifesto, and where we should go with values and principles.

Here are the members of the STLG:

  • Frank Days
  • Roland Smart
  • Andrea Fryrear
  • Stacey Ackerman
  • Melissa Reeve
  • John Cass
  • Travis Arnold
  • Scott Brinker
  • Jim Ewel
  • Andrew Burrows
  • Giannina Rachetta
  • Nadine Rochester
  • Rachel Chapman
  • Jayson Gehri
  • Amy Luethmers
  • Femi Olajiga
  • Jen Singleton
  • Pam Ashby

The group has been working diligently and is putting together a survey. Once we’ve finished the survey, we will send out the survey, and get feedback from the community on the current manifesto. The leadership group will update the manifesto based on feedback from the community, and then we’ll host Sprint Two where we’ll present the updated manifesto to the community. And you the marketing community will then be able to give feedback on the update to the manifesto. The Leadership Group will then review any comments, and update if necessary. In addition, during the Sprint Two virtual event we will talk about the future of the agile marketing community and ask for your ideas and contributions.

Stay informed here as we roll out the survey and join together as a community to increase understanding of the use of agile for the marketing profession.