Agile
Marketing
Manifesto

  • Values
  • Principles
  • Resources
  • About
  • Blog
  • #sprintTwo
  • Spanish
  • French
  • Italian
  • German
  • Turkish
  • View All Translations
2020 Agile Marketing Manifesto

Updated 9/9/2021

To keep up with the speed and complexity of marketing today, we are adopting new ways of working:

1 Focusing on customer value and business outcomes over activity and outputs 2 Delivering value early and often over waiting for perfection 3 Learning through experiments and data over opinions and conventions 4 Cross-functional collaboration over silos and hierarchies 5 Responding to change over following a static plan
This declaration may be freely copied in any form, but only in its entirety through this notice.