We are discovering better ways of creating value for our customers and for our organizations through new approaches to marketing.
Through this work, we have come to value:
1 Validated learning over opinions and conventions 2 Customer focused collaboration over silos and hierarchy 3 Adaptive and iterative campaigns over Big-Bang campaigns 4 The process of customer discovery over static prediction 5 Flexible vs. rigid planning 6 Responding to change over following a plan 7 Many small experiments over a few large bets