Agile
Marketing
Manifesto

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2020 Agile Marketing Manifesto

Values

1 Validated learning over opinions and conventions 2 Customer focused collaboration over silos and hierarchy 3 Adaptive and iterative campaigns over Big-Bang campaigns 4 The process of customer discovery over static prediction 5 Flexible vs. rigid planning 6 Responding to change over following a plan 7 Many small experiments over a few large bets
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