As a marketer, do you ever feel like you’re being asked to play a game in which the rules are still being written and on a field that is constantly changing? Oh, and you’re also blind-folded? Yesterday’s customers are today’s competitors. Today’s pipe dreams are tomorrow’s products. The rate of change has never been so fast. And thus the need for Agile marketers has never been so great.

But what is an Agile marketer? In 2012, a group of practitioners came together to figure it out, creating the first Agile Marketing Manifesto. The manifesto basically defines a set of values and principles that describe how Agile marketers think, communicate and behave. In order words, what does it mean to BE an Agile marketer? At the same time, this group was forward thinking enough to recognize that this initial document was a draft. As Jim Ewel puts it, “We literally agreed that we hadn’t created a finished product that we were happy with it.”.

It’s now 9 years later. It seems almost ridiculous to say, “a lot has changed”, but it truly has. Marketers across industries and around the world have made amazing strides in their art. It’s time to look forward and prepare for the next 9 years, and this means it’s the right time to revisit the Manifesto. We know what it currently says, but when considering the reality of today and reflecting all that we’ve learned and achieved as an industry, what should it say?

Get involved in helping us shape the future of Agile marketing!
This is where you come in. (Feel free to make a grand entrance.)

Do you agree that we improve fastest when we improve together? With this in mind, the leadership team and I would like to invite you to share your thoughts, on today’s Agile Marketing Manifesto, and the changes you feel need to be made. You can do so by taking this survey. The survey should only take 2 or 3 minutes to complete, and it will be open until July 2nd, 2021.

The survey is only the first step of this process. After it’s closed, the leadership team will organize a virtual event in which we can all iterate upon an updated version of the Agile Marketing Manifesto that reflects what has been learned through the survey. Details on how to participate in this will be coming soon.

If you want to know more about why one of our leadership team believes why this work is so important, please check out this blog.

Signed,

Stacey Ackerman
Travis Arnold
Pam Ashby
Scott Brinker
Andrew Burrows
John Cass
Rachel Chapman
Frank Days
Jim Ewel
Andrea Fryrear
Jayson Gehri
Thomas Hormaza
Amy Luethmers
Femi Olajiga
Giannina Rachetta
Melissa Reeve
Nadine Rochester
Michael Seaton
Jen Singleton
Roland Smart