Validated learning
over opinions and conventions

Validated learning was the number one vote getter from the SprintZero attendees.

One of the things we wanted to convey with this value was the non-linear nature of Agile Marketing.

It is a process of validating our learning through a implement-measure-learn feedback loop, rather than of following conventions or deciding what’s best based on the opinion of the highest paid person in the room (HIPPO).

validated learning
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