This value was deprecated on 9/9/2021. You can view the updated values here.

Many small experiments
over a few large bets

The idea for this value came from Scott Brinker’s 2010 post Ideas for an Agile Marketing Manifesto.

It was reinforced by the following image, presented by Rohn Jay Miller, and based on work by David Armano and the Made By Many agency.

This declaration may be freely copied in any form, but only in its entirety through this notice.