Flexible vs. rigid planning

flexible vs rigid planning

Plans must adapt to change. Planning by itself is not bad.

As Dwight D. Eisenhower said, “Plans are worthless, but planning is everything”.

But marketing is like war; just as no battle plan survives contact with the enemy, no marketing plan survives contact with the real, constantly changing market.

This declaration may be freely copied in any form, but only in its entirety through this notice.