We’ve been working on putting the update to the agile marketing manifesto, and over the summer we will finalize the updated manifesto. In September we will hold Sprint Two, an event to announce the updated manifesto. The Sprint Two event will be held September 8th and 9th, 2021
This two day virtual event will build on the work done in Sprint Zero and Sprint One, bringing the Agile Marketing community together with the goal of:
– Finalizing the Agile Marketing Manifesto
– Building the Agile Marketing eco-system
– Connecting with other Agile Marketers
Day 1 Focuses on taking the inputs received from the Agile Marketing Manifesto Survey and proposed changes from the Sprint Two Leadership Group and validating them with the broader Agile Marketing Community. These facilitated sessions are meant to drive the group toward consensus and finalization of the manifesto
Day 2 Pending successful finalization of the Manifesto, the second day, we will switch gears to focus on the Agile Marketing eco-system. We will go through a design thinking exercise, where we will brainstorm ideas to advance the adoption of Agile Marketing, then scope, prioritize and narrow in on concrete actions to take.
Who is this event for?
This event is open to both experienced Agile marketing practitioners, as well as those who are looking to learn more about Agile marketing. Come prepared to observe, listen, contribute and take action.